Hello, I’m Wesley-Anne Rodrigues and I write BeyondTheMaple.
I’ve been an advertising aficionado since my high school days – it stemmed largely from watching my dad write copy and my mom work as a graphic designer in their own advertising set-up that functioned out of a room in our house. It led me to pursue my undergrad in Communications(with a major in Advertising) and launch my career as an account planner. (Much to my good fortune because back then, planning was reserved for established mavericks and the worldly-wise)
I’ve lived in Mumbai for a large part of my life before moving to Toronto years ago. It’s in Canada that I explored the marketing side of communication. I’ve also spent some time down in Florida at Miami Ad School.
I’ve always been inherently reflective and my approach to Strategy too follows this explorative, un-syllogistic structure. Beyondthemaple started off being a cross-cultural understanding type of blog, today it encompasses my views on advertising, the consumer, new media, brand dilemmas, the zeitgeist and the pot pourri of it all.
I’m available for hire – strategic planning, branding & identity, market research, consumer ethnographies, brain-picking/opinion sharing and …clowning at birthday parties (kiddin!)
Drop me a line, say hello – wesleyanneR@gmail.com